Business Basics for Artists. How to build a sustainable art career. Natasha Martinez, Mark Maryanovich

Many talented artists develop extraordinary creative skills but are never taught how to price their work, market their art, or build a reliable income. "Business Basics for Artists" is a practical, step-by-step guide (across 200+ pages) designed to help creative minds turn their passion into a sustainable professional career.

Written in a friendly, conversational tone, the book is authored by the team behind Photography Business Basics (recognised by BookAuthority as one of the best business photography books of all time and adopted by institutions like The New York Film Academy). It breaks down complex business concepts into manageable, actionable steps using an innovative work-back approach.

Ideal For:
- Emerging artists building their creative career.
- Art students entering the professional world.
- Independent creative professionals, artisans, and entrepreneurs seeking concise business guidance.

What You'll Learn:
- Price your artwork confidently while bringing in the income you need.
Build a simple marketing system that attracts clients and collectors.
- Use modern SEO techniques and discover the only metric that matters.
- Deliver an exceptional client experience that leads to repeat business and referrals.
- Create a long-term career strategy as a creative professional.

The Bottom Line: If you feel overwhelmed, this book offers a clear, grounded path forward that will save you months or years of trial and error. Start building a structured creative career that supports your life and empowers your artistic vision.

Title: Business Basics for Artists: How to Build a Sustainable Art Career: Pricing, Marketing, and Selling Your Creative Work
Authors: Natasha Martinez, Mark Maryanovich
Publisher: Self-published
Book design: Natasha Martinez
Cover illustrations: Carolyne Curtiss
Cover design: Mark Maryanovich
Language: English
Format: Paperback, 204 pages, 15.5 cm x 23 cm
Release date: 2026